About Us

I’m Fran Lytle . . . a behaviorist, brand strategist, author and speaker. I’m also Co-founder & Principal of Brand Champs.

With my education and experience in social science and marketing, I’ve developed processes that enable brands to develop long-lasting relationships with people.

Did you know that in a typical day a woman speaks 6,000 – 8,000 words? That’s me . . . but I talk fast, so it doesn’t seem like so many.

I have particular expertise in connecting brands with women and moms . . . the primary decision-makers and key-influencers in most categories.

You’ve probably heard me on the radio if you listen to the Pat Carroll show on WCBS. Or, you’ve seen me on TV if you watch Daily Connections on EbruTV.

I’m Bill Lytle . . . a behaviorist, brand strategist, author and actor. I’m also Co-founder & Principal of Brand Champs.

I use my experience in the entertainment industry, as well as my education, to develop motivational brand communications.

Did you know that in a typical day a man speaks 2,000 – 4,000 words? So, when I’m done talking, Fran still has 4,000 words to go.

You’ve probably seen me in the movies if you’ve seen “Return of the Jedi,” “Raging Bull,” “The Buddy Holly Story,” or “Under the Rainbow.”

Our Beliefs
We believe . . .
By understanding behavioral differences, people will have better relationships . . . and this world will be a kinder place

Each person has a purpose in life . . . and discovering that purpose leads to authentic happiness

In being thankful for each day

In having fun

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